Getting Started with WhatsApp Business

WhatsApp is the most used direct messaging app globally, boasting approximately 2 billion users. Although it was not initially a marketing tool, many entrepreneurs and handyman service providers alike have adopted this incredibly popular platform as a means to showcase and sell their services. In this guide, we'll cover how to set up a WhatsApp Business account and what you can do with this fantastic resource.

Setting up your Business Profile & Schedule

One of the core features that differentiates WhatsApp Business from the regular version is the business profile. This profile requires verification of your phone number, the desired name of your company (choose wisely as you cannot change this later), and setting a profile picture. Also, it's best if you have a separate phone number solely for your business.

Your business profile settings can be accessed by navigating to WhatsApp Business Menu -> Settings -> Business Settings -> Profile. Keep in mind that you should log in to your account before making these changes.

Building Relations with Automated Messages & Quick Replies

Apart from profile setup, another crucial element to consider is the tools WhatsApp Business offers to interact with your clients. Automated messages, such as greeting messages, can be configured when your customer sends the first message. Similarly, you can set a message that sends when clients contact you outside your operation hours.

Showcasing Your Services with Catalogs

Catalogs are yet another potent tool provided by WhatsApp Business. Functioning as an intuitive shop window, your clients can scroll through the offerings that your handyman service provides, making it seamless for clients to interact with your company.

Catalogs can be created by going to WhatsApp Business -> Settings -> Business Settings -> Catalog.

Promote your WhatsApp Business Account

Your WhatsApp number needs to be identifiable for your messages to be read. You can share your contact info on your social media and amongst existing clients. WhatsApp Business also lets you link your social media accounts directly to the app, giving you another platform to reach potential clients.